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India is one of the world's fastest-growing economies, and it is expected to continue growing rapidly in the coming years. However, there is a significant problem that could hinder this growth: the lack of opportunities and preference for women.

According to recent research, only 6.5% of men in India aged 15-29 are not engaged in education, employment, or professional training, compared to 45% of women. This means that a large portion of India's population is not participating in the country's economic growth.

Women also face the threat of automation displacing them from their jobs. According to one estimate, 12 million women may be displaced by automation by 2030. This makes it even more important for women to participate in the creation of technology and business, so that they can help tackle concerns about gender bias in these fields.

India's economy is growing at an exponential rate. It is expected to grow from 3 trillion to 8 trillion in the next decade. Despite this growth, the labour force participation rate for women is declining. Less than 19% of women aged 15 years and older have participated in the labour force compared to 70% of men as of 2021.
Eliminating the 58-percentage point employment gap between men and women would expand India’s GDP by almost a third – nearly six trillion US dollars by 2050. This would have a huge impact on the country's economy and standard of living.

"Bonica aims to tap into the untapped potential of female workers in India. By providing more opportunities for women to participate in the workforce, businesses can help drive economic growth while also empowering women and narrowing the gender gap. With the right support, women can thrive in the new world of work," says Dyuti Biswas, Founder and CEO of Bonica Products.

The world of work is changing rapidly, and women will need to be skilled, mobile and tech savvy to adapt to the new reality. Concerted and creative new solutions are needed to enable women to seize new opportunities in the automation age; without them, women may fall further behind.

In India, women remain extremely underrepresented in leadership positions. Only 4.7% of CEOs and 7.7% of board seats were held by women in 2021.
It is clear that increasing opportunities and preference for women in India is vital for the country's future economic success.

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